The two most important factors you want to analyze when choosing keywords .
This is only the first phase of your keyword research. The second phase can actually be much more beneficial to your goals
The second phase you need to do some more research for long-tail keywords which can generate much more organic traffic than your focus Keyword.
Long Tailed Keywords contain different variations of phrases that include a focus keyword.
If your focus keywords are “google rank ”, then the Long Tailed Keywords would be “google first page rank ” or “google first page rank in USA”.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website
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The Importance of Long Tailed Keywords
Result Relevancy
Less Competition
Higher Conversion Rates and Profitability
The real beauty of long-tail keywords is that you can develop content that aligns your product or service with the needs and wants of people that don’t even know you exist. You can position yourself as the solution to all of their problems. Focusing on long-tail keyword also gives you a clear advantage in your industry, allowing you to capitalise on highly targeted traffic.


